Our story

The big idea for 2theloo originated from Eric Treurniet in 2009 during a day of shopping in Bruges with his family. He found it strange that even in the busiest places it was difficult to find a clean restroom. Eric decided to team up with Almar Holtz and together they created a toilet store concept, a game changing idea. They both quit their jobs and embarked on a great entrepreneurial adventure.

The first 2theloo opened its toilet doors in 2011 in the Kalverstraat, Amsterdam. 2theloo has shown an impressive growth ever since, which resulted in more than 200 toilet stores worldwide. 2theloo can be found in retail areas, petrol stations, public transport, QSR & hospitality and airports.

The concept has proven to be a total breath of fresh air in a market that had not innovated or improved in decades. Guess we can say the wind of change is now blowing in the public restrooms.

We hope to see you soon at 2theloo. Every day Bigger, Better, Bolder.

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